Autoclean Academy
The format, five angles to pick from, and how to record them on your phone. Built from a set a detailer actually filmed.
Every script is two separate pieces, and the split is the whole point.
ON CAMERA. Three to five seconds. One sentence, in front of the car. That is all you have to remember.
VOICEOVER. Everything else. You read it off your phone afterwards, over footage of the work. Nobody sees you say it.
Nobody is memorising 130 words and performing them to a camera. Ask anyone to do that and the ad never gets filmed. One line is a thing you will actually do, and a voiceover is just reading, which anyone can do.
Film the on-camera line last, once the car already looks good.
The button on your ad says Get Offer. So the spoken line uses the same word. "Tap below to claim one."
If you say "I'll send you a quote" and the button says Get Offer, that is two different promises on the same ad and people stall. Match the verb.
Never two. No "tap below or send me a DM". Pick one and stick to it.
The scripts below have gaps in them. Fill these six in once and every gap is covered.
| What we need | Yours |
|---|---|
| Your city | ______ |
| The suburbs you actually cover | ______ |
| What the weather where you are does to paint (salt air, sun, winter grit) | ______ |
| Your offer, word for word, exactly as it appears in the ad | ______ |
| How long your coating lasts | ______ |
| One real customer story, if you have one | ______ |
Fill them in properly or do not bother
If a script still reads like a template with your town dropped into it, it will perform like one. "The weather here is harsh" is nothing. "The salt air off the harbour and the sun through summer" is the ad. Name the real streets, the real conditions, the real prices you charge.
Five angles below. Film three of them. Never all five, and never the same angle twice with the words changed around.
Three genuinely different angles means Meta is showing three different messages to your market. Three reworded versions of the same script means Meta is showing one message over and over, your cost per lead climbs every week, and you cannot work out why.
Angle A
Resale
Start here. Works on anyone who paid real money for their car.
Angle B
The honest answer
Best second ad. Takes the price objection head on instead of dodging it.
Angle C
Proof
Only if you have a real story. Skip it if you do not.
Angle D
The new car
The easiest jobs you will book. Near new paint needs almost no correction.
Angle E
What you cannot see
The strongest opening shot in the trade. Torch on dark paint.
If you are starting from nothing, film A, B and E. Those three need no customer story and no near new car sitting in the driveway.
The highlighted bits are the gaps from section 2. Everything else stays as it is written.
Angle A
Resale
Their paint is an asset they already paid for and are letting rot.
On camera
In front of the car, polisher in hand.
"This paint is worth about four grand at resale, and most people let it rot."
Voiceover
Here's what nobody tells you when you buy a car in your city.
Your conditions. It's all working on your clear coat from day one.
Three years in, the paint's flat. The dealer knocks thousands off your trade-in and calls it "condition".
You paid for that paint. You may as well keep it.
A full paint enhancement plus a professional term ceramic coating locks it in. UV blocked. Water beads straight off. Grime doesn't bond to it.
Your offer.
I only take a handful of these, because each one takes me two days to do properly.
Tap below to claim one.
Angle B
The honest answer
Leads with the price objection instead of waiting for it.
On camera
Close on the paint.
"Everyone asks me why ceramic costs more than a wax. Here's the honest answer."
Voiceover
A wax sits on top of your paint. It's gone in six weeks. Sometimes less if you're parked outside.
A ceramic coating chemically bonds to the clear coat. It becomes part of the surface.
That's why it lasts term instead of six weeks.
But here's the part most people miss. Before I coat anything, the paint gets corrected. Swirls, scratches, oxidation, all machine polished out first.
Because a coating locks in whatever's underneath it. Coat over damaged paint and you've just sealed the damage in for term.
So you're not paying for a bottle of liquid. You're paying for two days of paint correction and a coating that holds it there.
Your offer.
I'm in your suburbs. I come to you.
Tap below to claim one.
Angle C
Proof
A real thing that happened. Swap in your own story or leave this one out.
On camera
Standing next to a finished car.
"Four of this bloke's cars are getting coated this month. He came to me for an interior detail."
Voiceover
That happens more than you'd think.
Someone books a detail, sees the difference on one panel, and books the whole garage.
Because once you've seen what corrected and coated paint looks like next to a car that's just been washed, you can't unsee it.
The gloss is deeper. The reflections are sharper. Water rolls off instead of sitting there and drying into spots.
And it stays that way for term, not until the next rain.
Your offer.
Handful of spots. Once they're booked, that's it.
Tap below to claim one.
The on-camera line here is an example, not a script. It has to be something that actually happened to you. If nothing has yet, film Angle D or E instead and come back to this one when it does.
Angle D
The new car
The best jobs you can book. No correction to argue about, and the timing is obvious to them.
On camera
Hand on the paint of a near new car.
"If you've just picked up a new car, you've got about six months before this starts going backwards."
Voiceover
Dealer wax is gone in three washes. Most people don't know that.
After that it's your conditions, and the brush at the servo. Every one of those is leaving marks in your clear coat.
And once they're in they don't come out with a wash. They come out with a machine polish.
A coating now locks the paint exactly how it is today and holds it for term.
On a new car it's the cheapest it will ever be, because there's nothing to fix first.
Your offer.
Tap below to claim one.
Angle E
What you cannot see
Visual led. The opening frame does the work before you say anything.
On camera
Torch raked across dark paint so the swirls light up. Hold the shot three seconds before you speak.
"Your car looks like this. You just haven't put a light on it."
Voiceover
Those scratches are from washing it. Sponge, the brush at the servo, the towel in the boot.
Every wash puts more in. In daylight you don't see them. Under a light, or under the sun at the right angle, that's your whole bonnet.
A wash won't touch them. A polish is the only thing that takes them out.
So we cut them back first, then coat it so it stays that way for term.
Your offer.
Tap below to claim one.
Filled in, each of these is about 40 to 60 seconds of talking. Do not pad them out to make them longer.
Angle A, done properly by a mobile detailer in Hobart. This is the set that got filmed and run.
Angle A, filled in
Resale
Nothing left as a gap. Every line is his city, his coating, his price.
On camera
In front of the Macan, polisher in hand.
"This paint is worth about four grand at resale, and most people let it rot."
Voiceover
Here's what nobody tells you when you buy a car in Hobart.
The salt air off the Derwent, the UV coming off the water, the road grime in winter. It's all working on your clear coat from day one.
Three years in, the paint's flat. The dealer knocks thousands off your trade-in and calls it "condition".
You paid for that paint. You may as well keep it.
A full paint enhancement plus a professional 3-year ceramic coating locks it in. UV blocked. Water beads straight off. Grime doesn't bond to it.
Normally $2,000. Right now it's $999.
I only take a handful of these at that price, because each one takes me two days to do properly.
Tap below to claim one.
122 words. About 55 seconds.
Read the two versions of Angle A next to each other. The difference is not the writing, it is that he named the Derwent, named the winter grit, and put a real price in. That is all "filling it in" means.
Phone is fine. A lav mic is the only thing worth buying.
Bad audio kills an ad faster than bad footage. Clip the lav mic under your collar, not on top of it, where it rubs. Record ten seconds, play it back, then film for real.
No mic yet, film in the garage with the doors shut. Not outside in wind.
9:16, phone upright. Do not film it horizontal and crop later, you lose the top and bottom of the frame.
Look at the lens, not at yourself on the screen. Say the line, pause a beat, stop recording. Four or five takes, and keep the one where you sound most like you are talking to a mate. Do not keep the most polished one.
Record it separately, sitting in your car with the doors shut. Quietest room you own. Read it off your phone, do not memorise it, and read it slightly slower than feels natural.
Do not chase cinematic. Authentic beats produced for what you are selling, and it costs you nothing to make.